Blogger.com: How can it be missing some obvious functionality?

Over the past few weeks I have been trying out some of the most popular social media apps to see which one works for me and for what I want to do. All of them have their own designs, functionality and even their own audiences. The one that puzzled me was Blogger (Blogger.com).
 
Blogger has been around for a while and it isn’t the first time I’ve had a look at it, but nothing too in-depth. The thing that puzzles me is why it isn’t more popular. It has a nice mixture of options to edit text and layout, more then you would with normal social media. It has options to insert other media. It has no limits on letter count. Its options to customise are enough without leaving you feeling like you need a degree in software design which some longer form social media sites want. Some seem to want you to build a fully functioning website, and although they claim its as easy as 123 the part-time blogger or influencer just doesn’t want that hassle. In summery I thought it was a nice blend of few restrictions, customisability without being too complicated. Then I thought how the hell does anyone find anybody here.
 
That brings me to the negatives and wondering how they have survived without the basic functionality of being able to read or find other blogs from within its on app. Apparently, it’s down to the user to post their link to friends or publish it on other social media platforms. I thought the point of social media was to get as many people using your platform as possible and trying to get them to stay on your platform for as long as possible. Seems to me they want people to be on their platform for as little time as possible. If you find a blog you read that blog then leave. How is that a business strategy? Its not exactly doom scrolling. I know its longer format social media but why can’t they incorporate a short form format into it. Have a traditional short form aspect with a character limit of 300 then if you go over that limit have a button pop up saying “limit exceeded would you like to turn this into a blog post”. With having both short form and long form social media you attract both markets.
 
The fact you can’t read or search for other blogs is just mind blowing. Its parent company is Google so its not as if they don’t know about searching for things. Its not as if they are trying to push you to use their search engine because what would you even try to search for “wine blog.” trust me it doesn’t come up with anything from blogger, not near the top anyway. If it was treated more like a social media site by having followers you can organically create your own network and spend time interacting with that network rather than hoping someone finds your URL. You could even have hashtags, just something to help grow communities.
 
Although it reports 35.9 unique viewers in 2024 (slightly down from the previous year), it could take on the big hitters if they could fix the visitor experience and that would mean more adverting and more profit for Google. It seems they are stuck in their ways and reluctant to adapt to current trends. At this time of highly charged political opinions 240 letters is not enough to get your point across, who came up with the idea of free speech only taking 280 characters is crazy.
 
Its fine if they don’t want to embrace short form social media, I don’t blame them as it limits people’s creativity and expression, but you can’t deny it is popular. All I really want is people to be able to find each other with similar tastes and interests, which Blogger don’t seem to make it easy. Or maybe its me being a noob and missing something.